Dean Kessell

What Makes AR So Powerful Right Now Scroll fatigue is real. Static posts, generic ads, and flat content just aren’t cutting it anymore. Today’s consumer wants to be pulled in to touch, twist, and feel like part of the story. That’s where augmented reality (AR) hits different. It doesn’t just show content; it lets people

Understanding Influencer Marketing Influencer marketing involves partnerships between brands and individuals with significant online followings. These individuals, known as influencers, promote products or services to their audiences. Influencers typically have specialized knowledge, authority, or insight into a particular subject, which makes their endorsements valuable to followers. Influencers are categorized based on their reach and engagement

Understanding Big Data in Digital Marketing Big data revolutionizes digital marketing, transforming raw information into actionable insights. I see three primary areas where big data influences digital marketing effectively: Customer Segmentation: Analyzing vast datasets helps identify distinct customer groups (e.g., age, location, purchasing habits). With these segments, I can tailor marketing campaigns with relevant content,

Understanding Augmented Reality Augmented Reality (AR) integrates digital content with the real world, creating enriched experiences. It overlays virtual elements onto physical surroundings through devices like smartphones and AR glasses. What Is Augmented Reality? AR combines real-world environments with computer-generated graphics, sounds, and other sensory information. Unlike Virtual Reality (VR), which immerses users in a

In 2025, the profitability of companies involved in high-demand industries, is influenced both by the quality of the services and products provided to customers, as well as the marketing techniques involved to make these aforementioned offerings visible to target audiences. Unfortunately, our current digital age made competition between rival businesses not just a matter of