Gonzalo Ramirezonics

What’s Broken in Digital Advertising Digital advertising is bleeding money, and a lot of it is going to fraud. Click farms, bots, and fake impressions are quietly draining billions from ad budgets every year. Brands think they’re reaching real people but often it’s just noise. The money’s spent, the metrics look fine on paper, but […]

Changing the Game: Smarter Campaign Strategies Traditional A/B testing has been the go to for years, but now it’s looking more like a blunt tool in a precision driven world. The problem? It only tells you what works after the fact. Machine learning doesn’t wait. It watches what’s happening in real time, compares it to

Understanding Social Commerce Social commerce has revolutionized the way businesses and consumers interact online, blending social media with e-commerce. This integration opens up new avenues for transactions, engagement, and brand loyalty. Definition and Scope Social commerce refers to the use of social media platforms to facilitate online buying and selling. It encompasses various activities, including

The Rise of Voice Search: An Overview Voice search has grown due to the increasing use of voice-enabled devices. Smart speakers like Amazon Echo and Google Home, along with smartphone voice assistants like Siri and Google Assistant, are driving this trend. I see why more people use voice search since it’s convenient and faster than

Understanding Predictive Analytics Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to foresee future outcomes. It’s a crucial element for marketers seeking to enhance decision-making processes. Definition and Overview Predictive analytics is the practice of extracting information from existing data sets to identify patterns and predict future trends and outcomes. This involves

The Evolution of Video Marketing Video marketing has evolved rapidly over the past decade. Initially, businesses focused on creating commercial ads for television. Today, the landscape has diversified with multiple platforms like YouTube, TikTok, and Instagram leading the charge. Early Days: Video marketing started with television ads. Brands aimed for mass reach and high production

Understanding Personalized Marketing Personalized marketing tailors messages to individual customers based on their preferences and behaviors. This approach relies on data analytics to identify what users want. By analyzing demographics, purchase history, and browsing habits, businesses can create more relevant content. One common method is email segmentation. Sending tailored emails based on customer interests increases